AI-Powered Lead Generation
How we helped Dockwa expand into Canada by building an autonomous agent that discovered 750+ qualified marina prospects in hours—work that would have taken weeks manually
The Problem
Dockwa is the leading marina management and boater reservation platform. As the team set its sights on international expansion into Canada, they needed to rapidly build a pipeline of qualified marina prospects in a new market. This had historically been a manual, research-heavy process requiring someone to:
- • Google marinas region by region, one area at a time
- • Visit websites one by one to gather contact information
- • Manually evaluate each marina's fit based on available services
- • Check against existing listings to avoid duplicates
This tedious process took weeks of manual research for each batch of prospects.
The Solution
We built an AI agent that handles this entire workflow autonomously, working in the background to discover, research, and qualify leads at scale.
Discover
Searches the web from multiple angles—government harbour data, major coastal cities, and industry directories—to find marinas that haven't been listed yet.
Research
Visits each website to extract key details like contact information, number of slips, services offered, and pricing structure.
De-duplicate
Cross-references findings against the client's existing CRM database to surface only genuinely new leads.
Qualify
Evaluates each prospect against the client's listing criteria and explains its reasoning—the same judgment call a human researcher would make, but at scale.
The Results
In its first run, the AI agent delivered impressive results:
The agent produced a ready-to-use contact list with complete qualification notes—work that would have taken weeks of manual research.
The Outcome: Expanding into Canada
The agent's output became the foundation of Dockwa's Canadian market entry. Rather than spending weeks building a prospect list before outreach could even begin, the sales and marketing team had a fully researched, qualified pipeline ready to work from day one.
Higher Quality Conversations
Because every prospect had already been researched and qualified against Dockwa's criteria, the team could walk into conversations with relevant context—making outreach more targeted and discussions more substantive.
New Territory Coverage
The agent systematically worked across Canadian coastal regions, harbours, and inland waterways—giving Dockwa comprehensive coverage of a market that would have taken a team of researchers months to map manually.
What could have been a months-long market research project became a launchpad—giving the Dockwa team the reach and the intelligence to enter Canada with confidence.
This Pattern Works Across Industries
The same approach—discover, research, de-duplicate, qualify—applies to almost any business that needs a steady pipeline of new prospects.
IoT & Hardware
Find companies announcing IoT initiatives in manufacturing, logistics, or smart cities
- → Scan news and press releases for connected infrastructure projects
- → Identify system integrators and OEMs in new markets
- → Track businesses with legacy connectivity needing upgrades
SaaS & Software
Discover businesses adopting new technologies or showing growth signals
- → Monitor job postings revealing tech stack changes
- → Find companies in rapid hiring mode needing your tools
- → Identify businesses outgrowing current solutions
Professional Services
Find organizations going through changes that create service opportunities
- → Track merger and acquisition activity
- → Monitor new business registrations and expansions
- → Identify companies with compliance deadlines approaching
The Common Thread
The agent handles the tedious research legwork—the Googling, the website visits, the de-duplication against your CRM data, the copy-pasting into spreadsheets—so your sales and business development teams can focus on outreach and closing.
It's the same judgment a skilled researcher makes, but it works 24/7 and scales infinitely.
Ready to Automate Your Lead Generation?
Let's discuss how we can build a custom AI agent for your business to discover and qualify prospects at scale.